An increase of more than 40 million new households over the last twelve months has allowed BBC World News to pass through the 300 million mark.
Driving growth of the BBC World News has been recent deals with Comcast in the US, TV4 in Sweden, ERT S.A. in Greece and D life, a major distribution deal with Disney in Japan.
Looking forward, BBC World News says that it expects to receive a further boost when it moves into new broadcasting studios in London later this year, improving the look and feel of its international news output for audiences.
Commenting on the growth for the channel, BBC World News Commercial Director Colin Lawrence said: “It has been a breakthrough year for the BBC’s international channel and we are determined to build on it. We have focused on building deeper and stronger relationships with MSOs, as well as creating new partnerships which may build the BBC World News brand footprint in strategic markets. It’s no coincidence we’ve made this progress in what has been a year of huge international news and events.”
(Source : Asia-Pacific Broadcasting Union)
No comments:
Post a Comment