Sunday, March 20, 2011

KBS raises $4.25 million for Japan's disaster survivors

Stirred by the plight of its neighbouring country, Korea's KBS aired a special live programme on 15 March to raise relief funds for the victims of Japan's worst natural disaster to date.

The two-hour telethon programme, which was aired twice at 10 a.m. and 4 p.m., showed donors visiting the KBS headquarters to make donations as well as honour their phone-in pledges. The Japanese ambassador to Korea, Masatoshi Muto, also appeared on the show to express his gratitude to the Korean public.

The programme received coverage from Japan's NHK and Nihon TV, which sent reporters to cover the event.

Through the programme, KBS has raised 4.8 billion won ($4.25 million). The funds will be given to the Korean National Red Cross to be handed over to the Japan National Red Cross.

Since the earthquake occurred, numerous Koreans have visited KBS' headquarters in Seoul, as well as its stations in major cities, to contribute towards the humanitarian fund and express their sympathies.

(Source : Asia-Pacific Broadcasting Union)

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